You’ll find a meditation on motherhood from a food writer, a short story on quantum physics by a novelist and a heartfelt letter of friendship from an international news editor. Comfort Zones gave Jigsaw a different way to speak to its customers - through stories rather than clothes - and the opportunity to connect with a wider customer base.
We secured distribution with Waterstones, Tate Modern, John Sandoe, Libreria, Pages and Amazon, and raised £25,000 for Women for Women International, after selling more than 5,000 copies in just six months. All profits from books purchased from Jigsaw went to charity, but such was the success that, not only did Jigsaw break even within two weeks, the campaign also drove clothing sales online and in stores with an integrated marketing campaign. Comfort Zones was featured in Stylist, ELLE, Red, The Independent, Evening Standard, Sheerluxe, The High Low, Suitcase, Riposte, and many more.
