Ana Santi
Journalist. Author. Brand Storyteller.
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The poetry of content strategy

Do you know a poet who can write about chaos theory? Of course I didn’t. But I found one, and Inua Ellams lined a Jigsaw coat with an original poem. When Jigsaw’s CEO hired me as Editor-in-Chief, he had a clear vision: to hire a journalist. With an editorial approach, I created and directed a content strategy with a distinct tone of voice; I found and told stories across a range of platforms to engage with its intelligent, smart and informed customers.